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Even after he departed the massive coffee chain a few months ago, former Starbucks CEO Howard Schultz continues to criticize the business that he oversaw for over 25 years throughout three different tenures.
Howard Schultz wants Starbucks to fix its American business
Schultz encouraged executives to spend more time with their cafe employees after the company’s dismal earnings were revealed. He wrote on his LinkedIn account that he was questioned by “people inside and outside the company” about his belief that the US operations of the chain are the “primary reason for the company’s fall from grace.”
“The stores need to have an obsessive concentration on the consumer experience as seen from the merchant’s perspective. The stores hold the answer, not the data,” wrote Schultz.
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