This doesn’t mean paying Google to place your ad higher. Instead, it means following Google’s E-E-A-T criteria to naturally hack the system. What does E-E-A-T mean? It stands for:
Experience: Your content is created by someone with firsthand experience in the field.
Expertise: Your content is highly researched or created by an expert.
Authoritativeness: Other sites link to your content.
Trustworthiness: Your content is accurate and your site has good security.
Of course, there’s more to SEO marketing than E-E-A-T. You also want to use good keywords that potential customers are searching for and optimize your on-page title tags, meta descriptions, headers and images. Also, this should go without saying, but your content should be well-written, relevant and not filled to the brim with keyword stuffing that makes it hard to read.
Social Media Marketing
In social media marketing, you’ll use platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube to promote your brand and connect with potential customers. And there’s a lot of them out there—an estimated 4.89 billion people spend an average of 151 minutes on social media per day.
Running a social media marketing campaign is not as easy as it sounds, as you’ll need to stand out in a crowded sea of competition. This involves planning out posts in advance, creating a posting schedule and setting an advertising budget. Posts on social media usually include a mix of photos, videos, text and stories based on your brand and your products.
Using social media marketing gives you the chance to interact with followers, humanizing your business and brand. You can also use it as a way to drive traffic to your website, generate leads, increase brand awareness and build relationships.
Affiliate Marketing
Humans are easily influenced. That’s likely why affiliate marketing has grown so much in recent years. It involves partnering with a highly influential individual or entity that can promote your product or service to their followers. For every sale or lead they generate, you’ll pay them a commission.
While affiliates can promote your product on their blog or website, social media is the most popular platform. As many as 61% of Gen Zers and Millennials trust recommendations from social media influencers, and 33% and 26% have bought a product based on an influencer’s recommendation in the last three months, respectively.
Don’t worry—you won’t have to go out into the wild yourself to find affiliate marketers. You can often sign up for an affiliate network that links you up with eligible influencers. Then, you’ll give them a personalized tracking URL and any assets or guidance they need to promote your product. The rest of the campaign is in their hands, meaning you don’t have to worry about anything.
Email Marketing
Email marketing involves sending targeted, personalized and relevant emails to a specific audience with the aim of promoting products, services or fostering customer engagement. These aren’t just random users; instead, they’re people who have willingly signed up for your email newsletter, whether that was through a promotion or after creating an account.
Email marketing can drive a return on investment (ROI) of $36 for every dollar spent. That’s more than any other type of marketing. To take advantage of that potential, you’ll need to provide meaningful content to your subscribers. It should educate them on your products, announce important updates or even inform about special promotions. Design and formatting are also crucial for establishing a brand identity.
You can monitor the performance of your email campaigns by using an email marketing platform. You’ll want to track open rates, click-through rates, conversion rates and unsubscribe rates to measure the effectiveness of your emails.
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