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Companies are catering to
The amount of money is as follows: According to Sponsor United, a sports and entertainment research platform, the number of sponsorships increased by 41% and the number of brands advertising in tennis increased by 40% in the last year. This growth was quicker than that of many other sports, such as MLB, MLS, and the NBA.
According to Bob Lynch, CEO of Sponsor United, this is the outcome of a “convergence of a few important factors,” which also includes the rise in popularity of tennis players’ social media accounts, rising TV ratings for major tournaments and the Tennis Channel, and the docuseries “Break Point,” which ran for two seasons on Netflix.
Tennis is a unique sport in that it is played almost year-round, with weekly events held all over the world. As a result, it draws a broad, international, and local fan base that allows marketers to target very specific audiences for very specific purposes.
Do you want to raise awareness about Swiss travel abroad? The nation used its most famous tennis export, Roger Federer, to front a campaign aimed at achieving precisely that. One of the viral ads, which starred Anne Hathaway and received over 100 million views on YouTube, included Federer. or wish to market to a wealthy audience? That explains why Roland Garros in Paris is surrounded by banking logos.
