TikTok, fashion, and movies: tennis is making a comeback

Asempafie
TikTok, fashion, and movies: tennis is making a comeback
Estimated read time 2 min read
0 0
FacebookX
Read Time:7 Minute, 3 Second
Coco Gauff, with her New Balance outfit on display, at the US Open women's singles final in 2023. She went on to beat Aryna Sabalenka in a three-set thriller.

Coco Gauff at the 2023 US Open women’s singles final, sporting a New Balance suit on display. She proceeded to defeat Aryna Sabalenka in a thrilling three-set match.

According to Evan Zeder, director of global sports marketing for New Balance’s baseball and tennis divisions, “we say no a lot.” “Our goal isn’t just to sign athletes in order to have athletes.”

Its players, which include Tommy Paul, the No. 14 men’s player, receive a variety of payments from New Balance, including bonuses and retainers, as well as apparel and footwear for both on- and off-court use. Tennis is unique in that it is primarily a solitary activity, therefore, the player is the center of attention and is dressed in full brand regalia.

In order to avoid the current PR disaster in baseball, New Balance must demonstrate that its apparel and footwear perform “on the highest levels of the sport.” However, the company is “ultimately waiting for the right opportunities for the brand.” Selecting a tennis player to sponsor requires trust on both sides.

“Because the athletes are wearing New Balance instead of a team or jersey, we have a more unique opportunity to tell stories with them than with any other sport,” he stated.

4 of 5
Use your ← → (arrow) keys to browse

Avatar for Asempafie

About Post Author

Asempafie

[email protected]
Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %
See also  President Akufo-Addo's meeting with Prime Minister Trudeau has reaffirmed the long-standing friendship between Ghana and Canada.
Avatar for Asempafie
Asempafie

You May Also Like

More From Author